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Web Summer Camp 2026 · July 2–4, Opatija

Thursday, July 2

08:00 AM11:00 AM
Micaela Dixon

AI Growth Design: Designing the First Five Minutes

Micaela Dixon · Half-day workshop · 3 hours (with coffee break)

A hands-on workshop where participants take an AI feature and redesign its activation flow. They'll map the first-use journey, identify where trust breaks or confusion sets in, and redesign key moments using frameworks from real agentic products. The session is entirely practical: after a short framework intro, participants work in pairs to audit, sketch, and redesign a real activation flow.

They leave with a redesigned first-run experience ready to test.

About the speaker

Micaela Dixon — Sr. Product Designer, AI & Growth @ Picsart

Micaela Dixon is a Senior Product Designer for AI & Growth at Picsart. As an AI Product Designer, Micaela is skilled in navigating challenges like data collection, model training and ensuring transparency in user interactions through UX. Advocating for ethical AI design, she has a focus on building inclusive technology that brings positive societal impact.

12:15 PM03:15 PM
Rinaldo Ugrina

How to Drive Decisions and Influence Outcomes

Rinaldo Ugrina · Half-day workshop · 3 hours (with coffee break)

You've done the work. You've identified the right problems. You've built solutions that will genuinely move the business forward.

But when you present to stakeholders, something gets lost. Your insights get buried under questions about timelines and trade-offs. Your strategic rationale disappears into "let's revisit this next quarter." The meeting ends with polite nods... and no decision.

The problem isn't your work. It's how you're communicating it.

Great work doesn't speak for itself. It needs strategic communication to move from insight to implementation. This session teaches you proven frameworks for transforming your work into persuasive narratives that command attention, align stakeholders, and unlock real decisions.

Drawing from 200+ high-stakes presentations on design and product strategy for Google, Amazon, Meta, Stripe, and others, Rinaldo will teach you how to read your stakeholders, frame your ideas around what actually matters to leadership, and build buy-in before you ever enter the room.

You'll leave with practical tools you can use immediately and a communication framework that works for any high-stakes presentation.

About the speaker

Rinaldo Ugrina — UX & Product Strategist @ Baymard Institute

Friday, July 3

08:00 AM11:00 AM
Marija Milošević

From Idea to Product, and Beyond

Marija Milošević · Half-day workshop · 3 hours (with coffee break)

This workshop is for anyone who has an idea they want to turn into a real application - whether you're starting from scratch, already have an MVP, or just want to learn how to build products faster with AI tools.

During the session, we'll go through a practical crash course on Lovable, how to think about structuring your ideas into products, and how to actually build them step by step.

The workshop is highly hands-on. There won't be much theory or slides - most of the time we'll simply be building.

You'll receive Lovable credits and codes during the session, and together we'll go from idea → prototype → working MVP.

No prior coding or development experience is required. You do not need to know how to build websites or applications beforehand.

Come with an idea you'd like to build. Leave with a working product.

Prerequisites

This is a hands-on workshop so bringing your laptop is mandatory.

About the speaker

Marija Milošević — Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable

12:15 PM03:15 PM
Lorenzo Satta Chiris

Designing Human–AI Interactions: The UX/UI of the Future

Lorenzo Satta Chiris · Half-day workshop · 3 hours (with coffee break)

As AI agents become autonomous decision-makers rather than passive tools, the way humans interact with them must evolve. This session explores the interaction models, UX patterns and interface primitives that will define human–AI collaboration in 2026 and beyond. We will examine how autonomy, reversibility, transparency and memory control reshape UI design, and why traditional chatbot and static website paradigms are no longer sufficient.

Using production examples from modern agentic systems, we walk through practical design patterns for proactive agents, multi-step collaborative workflows, alignment-aware interfaces and safety-centred feedback loops. Each pattern is paired with concrete implementation guidance developers can apply immediately to their own applications.

Key takeaway: As AI will power more and more applications, those who design for human–AI agent interaction rather than legacy interfaces will define the next generation of dominant products.

About the speaker

Lorenzo Satta Chiris — Director @ Excode

Saturday, July 4

12:15 PM01:30 PM
Rinaldo Ugrina

3 Key Findings from Testing the World's Leading Checkout Flows

Rinaldo Ugrina · Talk · 75 minutes

Baymard's large-scale checkout usability research found that the average checkout contains 11.2 form fields. Yet the same checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this presentation, Rinaldo will share three key findings from testing the world's leading checkout flows and show you how it can be optimized to decrease checkout abandonment.

About the speaker

Rinaldo Ugrina — UX & Product Strategist @ Baymard Institute

12:15 PM01:30 PM
Marija Milošević

Vibe Coding in the Wild

Marija Milošević · Talk · 75 minutes

Our team now builds with Claude Code and Lovable as part of everyday work.

We use Lovable to spin up demos, prototypes, internal tools, and a constant stream of small apps. At the same time, Claude started picking up the work that used to quietly roll from sprint to sprint.

Now everyone operates in their area of excellence and contributes where they're strongest.

Includes gifs, memes, and no slides about "the future of work" — just practical examples that signal the road ahead.

About the speaker

Marija Milošević — Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable