UX

☀️Registration starting from 8:30h

= Participants: Please register at one of the three registration lines, based on the first letter of your last name.

= Speakers & Companions: Please use the separate registration desk on the left.

📍Location: Pool level, Hotel Ambasador.

You received an email with a QR code, so please have it ready for registration.

Stick around for a short welcome speech by the pool just before the program starts. After the opening, make sure you find your seat in the correct room.

Participants analyze and redesign AI activation flows to resolve user friction and build trust. Working in pairs, attendees apply agentic product frameworks to audit existing journeys and sketch improved first-run experiences ready for testing.

at Hotel Ambasador restaurant

This session teaches strategic communication frameworks to transform technical insights into persuasive narratives that secure stakeholder buy-in. Drawing from experience at major tech companies, the presentation provides practical tools for aligning proposals with leadership priorities and driving decisive business actions.

at Garden Grill "Hortenzija"

Participants will learn to use Lovable and AI tools to transform product ideas into functional MVPs through a hands-on building process. This practical workshop requires no prior coding experience, but attendees must bring a laptop to participate in the real-time development session.

at Hotel Ambasador restaurant

UX design must shift from static interfaces to dynamic models that support autonomous AI agency, transparency, and collaborative workflows. Developers can implement these emerging patterns using practical frameworks for proactive agents and safety-centered feedback loops to build next-generation applications.

at Garden Grill "Hortenzija"

meet at the Hotel Ambasador pool

Participants take a simple product concept and uncover the hidden decisions, systems, and dependency chains around it, from acquisition and onboarding to analytics, feedback loops, and operations. Working in small groups with provided templates and scenarios, attendees leave with a practical framework for thinking beyond features and interfaces to what it really takes to turn working software into a product people can discover, adopt, and value.

at Hotel Ambasador restaurant

Baymard's research reveals that the average checkout utilizes 11.2 form fields despite the potential to reduce this number by 20–60%. This presentation details three key strategies for optimizing checkout flows to minimize user effort and decrease abandonment rates.

Teams now utilize Lovable for rapid prototyping and tool development while delegating persistent technical debt to Claude. This integration allows employees to focus on core strengths through practical, real-world applications instead of theoretical concepts.

Delivered by an architect, this keynote tackles challenges every team knows: time as the only real resource, the balance of billable and non-billable hours, and which processes can run in parallel. It offers an outside perspective from a discipline that has faced these same constraints for decades, with lessons that reach far beyond architecture.

at Yacht Club