PM

All sessions in the PM track, grouped by day.

Thursday, July 2

08:30 – 10:00
Registration & coffee

☀️Registration starting from 8:30h

= Participants: Please register at one of the three registration lines, based on the first letter of your last name.

= Speakers & Companions: Please use the separate registration desk on the left.

📍Location: Pool level, Hotel Ambasador.

You received an email with a QR code, so please have it ready for registration.

Stick around for a short welcome speech by the pool just before the program starts. After the opening, make sure you find your seat in the correct room.

Adel Du Toit
PM
10:00 – 13:00
Lead the Humans. The Robots Are Fine.
Adel Du Toit
Half-day workshop · 3 hours (with coffee break)

While the rest of the week is about building with AI, this workshop turns to the humans doing it and the quiet certainty many leaders feel slipping as AI reshapes how teams work. Using LEGO® SERIOUS PLAY®, participants surface what's really happening on their teams under pressure and leave with a clearer read on their team, themselves as a leader, and one question worth sitting with.

About the speaker

Adel Du Toit — Head of Product Design @ Revizto

Full session details →
11:15 – 11:45
Coffee break
13:00 – 14:15
Lunch
Reception level

at Hotel Ambasador restaurant

Alex Dziewulska
PM
14:15 – 17:15
Lean Inception — Pragmatic Product Discovery
Alex Dziewulska
Workshop · 3 hours (with coffee break)

Lean Inception provides a time-boxed framework to align cross-functional teams on product vision and MVP scope within a single day. Participants will practice core canvases through a hands-on workshop to master repeatable facilitation techniques and integrate AI into their discovery process.

About the speaker

Alex Dziewulska — Product Expert, CEO @ House of Product

Full session details →
15:30 – 16:00
Coffee break
19:30 – 21:30
Wine & pasta hangout

at Garden Grill "Hortenzija"

Friday, July 3

Mihaela Draghici
PM
10:00 – 13:00
Language Mapping: Help Cross-Functional Teams Speak the Same Language
Mihaela Draghici
Half-day workshop · 3 hours (with coffee break)

Misalignment often stems from team members using identical professional terms to mean different things, causing rework and delays despite shared goals. This workshop provides a practical method to surface these hidden linguistic gaps across product, design, and engineering disciplines.

About the speaker

Mihaela Draghici — Product Leader & Ambassador @ UXDX

Full session details →
11:15 – 11:45
Coffee break
13:00 – 14:15
Lunch
Reception level

at Hotel Ambasador restaurant

Jessica Krzikawski
PM
14:15 – 17:15
AI - Innovation or Just Faster Feature Factories?
Jessica Krzikawski
Interactive session · 3 hours (with coffee break)

AI-powered design tools risk accelerating feature production without improving decision-making or solving organizational silos. This session introduces a framework to move beyond the "feature factory" by shifting UX focus from interface generation to integrated product systems.

About the speaker

Jessica Krzikawski — UX Designer @ Otto

Full session details →
15:30 – 16:00
Coffee break
19:30 – 21:30
Beer & BBQ hangout

at Garden Grill "Hortenzija"

Saturday, July 4

08:00 – 08:30
Morning swim in the sea

meet at the Hotel Ambasador pool

Zrinka Dedić
PM
10:00 – 13:00
The PM stack is changing: AI tools that actually save time
Zrinka Dedić
Half-day workshop · 3 hours (with coffee break)

This presentation details a practical end-to-end workflow using AI tools to manage discovery, documentation, Jira automation, and stakeholder communication. Attendees will learn how to streamline the entire product management lifecycle to improve efficiency and reclaim time for high-value tasks.

About the speaker

Zrinka Dedić — Senior Product Manager @ Locastic

Full session details →
11:15 – 11:45
Coffee break
13:00 – 14:15
Lunch
Reception level

at Hotel Ambasador restaurant

Rinaldo Ugrina
PMUX
14:15 – 14:50
3 Key Findings from Testing the World's Leading Checkout Flows
Rinaldo Ugrina
Talk · 35 minutes

Baymard's research reveals that the average checkout utilizes 11.2 form fields despite the potential to reduce this number by 20–60%. This presentation details three key strategies for optimizing checkout flows to minimize user effort and decrease abandonment rates.

About the speaker

Rinaldo Ugrina — UX & Product Strategist @ Baymard Institute

Full session details →
Marija Filipović
PMUX
14:50 – 15:30
Vibe Coding in the Wild
Marija Filipović
Talk · 35 minutes

Teams now utilize Lovable for rapid prototyping and tool development while delegating persistent technical debt to Claude. This integration allows employees to focus on core strengths through practical, real-world applications instead of theoretical concepts.

About the speaker

Marija Filipović — Product & Growth Advisor @ Buildthat.tech & Ambassador @ Lovable

Full session details →
15:30 – 16:00
Coffee break
Marko Dabrović
All tracks
16:00 – 17:00
Keynote: Efficiency in Architecture
Marko Dabrović
Keynote · 40 min

Delivered by an architect, this keynote tackles challenges every team knows: time as the only real resource, the balance of billable and non-billable hours, and which processes can run in parallel. It offers an outside perspective from a discipline that has faced these same constraints for decades, with lessons that reach far beyond architecture.

About the speaker

Marko Dabrović - Partner, architect @ 3LHD

Full session details →
19:30 – 23:30
Dinner & final party
Yacht Club Opatija

at Yacht Club