Business

☀️Registration starting from 8:30h

= Participants: Please register at one of the three registration lines, based on the first letter of your last name.

= Speakers & Companions: Please use the separate registration desk on the left.

📍Location: Pool level, Hotel Ambasador.

You received an email with a QR code, so please have it ready for registration.

Stick around for a short welcome speech by the pool just before the program starts. After the opening, make sure you find your seat in the correct room.

Why direction and good decisions become the real advantage once building gets cheap and the question shifts from "Can we build this?" to "Should we?"

An honest human take on AI as a toxic boyfriend and why the "AI is the future" narrative needs challenging, and how much setting boundaries matters

Poorly designed content models often create unnecessary complexity and developer dependence by prioritizing frontend components over semantic structure. Applying long-term infrastructure principles to design systems and data modeling improves content governance, authoring efficiency, and cross-channel adaptability.

at Hotel Ambasador restaurant

How an established European fintech with 1.5 million users rebuilt its brand, website, and digital channels to support international growth - not just a nicer design.

This presentation evaluates the effectiveness of various AI-driven SEO workflows to distinguish productive strategies from failing ones. The speaker will analyze current industry automation trends and invite debate regarding the practical utility of these tools.

This session explores how product teams in regulated industries can replace manual documentation with automated "living evidence" integrated into CI/CD pipelines. Participants will learn to apply risk-based change controls and embed regulatory requirements directly into their definitions of done to streamline compliance.

at Garden Grill "Hortenzija"

This workshop explores seven foundational principles used by high-performing agencies to build defensible, long-term growth. Participants will pressure-test their business models through collaborative peer discussions and mastermind sessions to identify strategic vulnerabilities and actionable steps for future-proofing.

at Hotel Ambasador restaurant

Generic corporate buzzwords and vague phrases in job postings undermine employer brands and miscommunicate expectations to candidates. This session explains the psychology behind these linguistic pitfalls and provides practical strategies for replacing empty clichés with authentic, clear, and human communication.

As AI commoditizes software development, firms must shift from selling technical labor to charging for high-level decisions and outcomes. This transition requires identifying commodity line items and repositioning around accountability to protect profit margins in an automated market.

This workshop covers strategies for managing agency risks related to liability, copyright, and the EU AI Act when integrating artificial intelligence. Participants will learn to protect revenue models against reduced billable hours and adapt client contracts to secure consent for AI-generated deliverables.

Productizing a software studio offers a resilient alternative to traditional scaling by building proprietary systems and intellectual property. This session explores how firms integrate AI and operational shifts to decouple growth from headcount, creating scalable businesses with higher margins and exit value.

at Garden Grill "Hortenzija"

meet at the Hotel Ambasador pool

Identify leadership potential by using a five-point radar to evaluate specific behaviors and evidence-based outcomes. Use small-group exercises to assess candidates through real-world situations and design stretch assignments that validate readiness before a formal promotion.

at Hotel Ambasador restaurant

This session examines real-world enterprise AI implementations to distinguish genuine business value from superficial tool adoption. Attendees learn to evaluate initiatives through cost-benefit analysis and a structured framework for identifying viable organizational use cases.

Delivered by an architect, this keynote tackles challenges every team knows: time as the only real resource, the balance of billable and non-billable hours, and which processes can run in parallel. It offers an outside perspective from a discipline that has faced these same constraints for decades, with lessons that reach far beyond architecture.

at Yacht Club